10 Trees Initiative
10 Trees Initiative
Sustainable Strategies
Sustainable Strategies
Sustainable Strategies
PROJECTS
PROJECTS
PROJECTS
sustainable. beautiful. affordable.
The Designers

Cailyn Poschner
SENIOR DESIGNER
BCIN
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Clarissa Froom
OWNER, BUILDING DESIGNER
BCIN
I want my designs to be everything a client asks for, but I still want to help minimize the impact that the built world has on the natural world. There's no reason a building can't be beautiful, functional, and good for the planet.
I want to encourage clients to see things differently and excite them with bold patterns, mixtures of texture and colour, and create spaces that have personality and character. I look forward to meeting you and working together to create something great!
When I'm not working...
I surround myself with things I love and everything that makes me happy. I'm obsessed with dogs and an avid coffee-drinker. I need houseplants around me and I get outside whenever I can. I'm a beginner-yogi, an amateur chef, a painter, and I believe days full of music are the best days!
When I'm not working...
I spend time with family and friends.You can find me in the kitchen whipping up some new vegan recipes or outdoors enjoying nature with my Bernese/Shepherd pup!
I'm from Waterloo, Ontario and have a degree in Architecture and Project Management.
Continually inspired by nature, I have a passion for renovation projects and sustainable design. I love working with clients throughout the creative process to make those renovation dreams come true and help a home reach its full potential.

Jamie MACrae
JUNIOR DESIGNER
When I'm not working...
I enjoy doing yoga and visiting unique cafes. My passion for traveling and experiencing different hiking trails and cultural activities has grown in the last few years, I can't wait to get out and experience more of the world!
My passion is to pursue a life with environmental consciousness and interior integrity. When I picture my future I envision a life of intentional designs that provide peace and refuge to recharge from a chaotic world.
I am inspired by motion and biophilic design principles for my designs, which provide a sense of place and purpose. Simplicity is good for the mind and soul. My designs are elevated by an overarching eclectic appreciation from historical or unique artwork.